Life Check Yourself 525 – From Skin Care to Soul Care: How energy healing ikigai created a purpose driven business
Mayumi Pachkoski is a U.S.–based aesthetician and energy-healing practitioner who blended Eastern and Western skincare to build a thriving six-figure studio in Maryland. A former flight attendant who pivoted in her 30s, she now helps practitioners grow healing businesses rooted in purpose and service.
3 Power Takeaways
- Leap early; build skills on the way. Use “no-brainer” offers to get in the room and learn from pros. (20:07–22:36)
- Let purpose lead the model. When work sits at the intersection of talent, joy, and need (ikigai), consistency becomes easy. (37:26–38:24)
- Grow through connection, not discounts. Reward referrers; keep pricing strong; become the story people share. (28:55–31:13)
Bold reinvention & “no-brainer” apprenticeships — 20:07–22:36
What it means: Proximity compounds. Offering flexible, unpaid assisting to a top practitioner compresses the learning curve, reveals real-world systems, and creates industry credibility faster than solo trial-and-error.
Quote: “You don’t have to even pay me… I will clean, vacuum… It’s a win-win, a no-brainer offer.”
Ikigai as a business operating system — 37:26–38:24
What it means: Aligning work with what one loves, does well, and what people will pay for transforms effort into enthusiasm; sustainable energy becomes a competitive advantage over hustle-based growth.
Quote: “Work doesn’t feel like a job… I wake up every morning excited about who I’m going to serve. That’s ikigai.”
Referral engines beat discounts — 28:55–31:13
What it means: Paying clients (via generous thank-you credits) to advertise outperforms cutting prices for newcomers; it preserves brand value, attracts ideal fits, and turns great results into free marketing.
Quote: “New clients come with the regular price… but for you, as a thank you for the referral, I give 50% off next time.”
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